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‘Eat Fresh’ Refreshed

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Changing the fast food category forever

Client

Subway

Services

Creative, PR, Branding, Digital

The challenge

Subway had lost its identity, lost its value proposition, and had challenging top-of-mind awareness and cultural relevance scores.

The idea

Eat Fresh is a well-known line about Subway’s fresh salads and veggies, but we knew it should mean more – a fresher way of looking at the fast-food category. The new Eat Fresh is telling the true Subway story of a challenger brand sticking it to the colonels, clowns, and kings of the fast-food world.

Results

16% INCREASE in TOM awareness

25% INCREASE in relevance

72% INCREASE in ad recognition

14% INCREASE in average
spend per customer

More work

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Imaginary Toy Store